CM site coordinator Justin Kirby is the keynote speaker on October 8 at Neuronio08, the annual conference, and awards ceremony run by Portugal’s telecoms and postal giant CTT.

The conference theme is about gaining superior intelligence by learning how to communicate with the new breed of consumers.

Justin’s keynote speech ‘HAS WORD-OF-MOUTH MARKETING GOT A FUTURE?’ discusses:

What is word-of-mouth marketing? Why are businesses so interested in it now? And are they getting carried away with a passing trend and missing the point of customer participation? Justin will present his take on the rise and potential fall of word of mouth marketing, and discuss why and how he thinks companies should involve consumers directly in product and service innovations and developments at the very heart of the business process – truly aligning demand and supply.

Other speakers include the Director General of web communications consultancy Seara, the Head of GE Money Portugal and the Director of Marketing Services at Nestle Portugal.

You can find out more about the conference here.

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A new research report by CM site coordinator Justin Kirby and the LSE/LRCG’s Dr. Alain Samson was published in Admap today and can be downloaded for free for a limited time. The report reveals how UK companies are using customer advocacy metrics, and ways in which users can be improved.

The research involved meetings with more than 60 senior marketing, research and strategy staff in major UK businesses, discussing the pros and cons of customer loyalty metric the Net Promoter® Score (NPS). It investigates why and how brands are using the NPS, where it falls down, what other customer advocacy metrics they employ, where they think these metrics are heading and other insight direct from the coalface.

You can download and read the report here.
(Reproduced with permission of Admap. © Copyright Admap.)…

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If there’s one resolution brands should make this year, it’s to test the waters by including widgets in their online marketing plans. CM site coordinator Justin Kirby rants about the state of the digital marketing industry and makes the case for being bold, in today’s edition of iMedia Connection.…

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CM site coordinator Justin Kirby – with input from opposing parties – wonders why anyone bothers using Twitter, the microblogging platform that enables you to share short messages with the world, via mobile phone or computer. Is it a valuable social networking tool that will burn bright and long, or a flash-in-the-pan invention for the morbidly self-obsessed? Read all about it here on iMedia Connection.…

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As the old saying goes, you can’t manage what you can’t measure. However, marketing metrics aren’t exactly as easy as 1-2-3. Why is it so difficult to weigh up the pros and cons of different metrics, and compare the performance of different marketing techniques? Businesses that expect their marketing activities (and marketing staff and partners) to be accountable will be enlightened by CM site coordinator Justin Kirby’s advice in today’s edition of iMedia Connection.…

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Advertisers are understandably keen to tap into the perceived consumer-fest of social media – but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, IBM network co-ordinator Justin Kirby discusses how marketers need to change their view of social media, if not their entire approach to marketing!…

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